With this in mind, the primary action on a page needs to have a poignant and distinct contrast from its surroundings. In this case, it is the yellow ‘Subscribe’ buttons. Our eyes are quickly drawn to the brightest fleck of color in our field of vision. For example, if you put “Add Friend” on one button, don’t change it to “Add Buddy” on another.Ĭolor is one of the easiest ways in which designers can manipulate buttons in order to drive specific actions. The biggest faux-pas when it comes to microcopy is seeing it change depending on the interface. This is not a hard and fast rule, but I’ve found that it’s the most inviting copy styling while still remaining professional. Phrases like “Add to Cart” or “Publish Photo” can help build a clear and compelling directive to users. This reduces the effort needed by the user to understand and take action.
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